To make work environments an inspiring, cross-functional community playground.
Companies have a big challenge to overcome in the future: The evolution of specialists in the industry has resulted in a flood of highly trained, output-driven masterminds, creating inspiring work and changing the world.
So what is the problem?
The guild of generalists, the secret, underrated superpower for brands, is shrinking. The need for somebody who can view the enterprise as a whole and works cross-functional across mediums, platforms, and consumer experience is real.